Poulsen Projects

Poulsen (Projects) is the work, and studio, by critically acclaimed Danish designer Mads Jakob Poulsen.

Poulsen (Projects), is New York based, working for clients and agencies alike in the cultural, lifestyle, tech, non-profit, news/ media, fashion and entertainment sectors. Or any other sector for that matter where you want your brand to stand our and thrive, via a unique visual identity.

Poulsen Projects creates work that is truly iconic — pushing the boundaries for the role of visual identity, as a carrier of culture and a business advantage, helping your brand stand out in a noisy world.

Poulsen Projects work with client of all sizes and in many industries doing naming, visual identity, digital design,
art direction, editorial, campaign, photoshoots, typography, packaging, and advertising.

Mads Jakob Poulsen is an award-winning artist and designer who has worked in design and branding in New York for 15 years. Mads Jakob Poulsen has worked for global brands,
a vice-president, cultural institutions, passionate non-profits and he has had a logo in space.

Recently Mads Jakob Poulsen had been doing work for Threads, helping Meta to launch the brand in 2023 and also directing the rebrand in 2026 with the Threads Design Team and NARI Design.

Mads is currently working with OpenAI.

Mads Jakob Poulsen has worked with leading agencies Wolff Olins, Turner Duckworth, Collins, Siegel+Gale, Koto, Meta & Instagram Brand Studio and Red Antler, and brands big and small, like Threads, American Express, Asian Art Museum, NBCUniversal, Crunchyroll, Monster, USA Today, Khloud,
Blue Origin, Barkbox, Moma Design Store, Carlsberg and Copenhagen Pride.