We create iconic designs
for brands that matter.

We create iconic designs for brands that matter.

Watches for Moma, Poulsen Projects x Larsen & Eriksen

Porcelain Perfumery, Natural. 

New Yorkers, Quoted. 

World's first customizable beer.
Crafted By You, Brewed by Carlsberg. 

A new FORMAT news platform. 

Posters for the kids, at March for Our Lives.

Infusing pride in Pride.

A TV network that never stopped moving.

With Wolff Olins

The most honest cocktail in a can. 


Making a billion dollar start-up BARK a little louder.


The platform for news in USA TODAY.

With Wolff Olins

Making USA TODAY great again.

Reavealing just enough at Holbæk Theatre. 

An iconic memorial for sailors fallen at sea.

Even more Anonymous.

Josina Copenhagen — Since now.



Right / Wrong poster


Divided States of America.

We create iconic designs for brands that matter.

We create iconic designs for brands that matter.

Poulsen Projects, founded by critically acclaimed designer Mads Jakob Poulsen, was born to be wild collaborate, create iconic designs, build confident brands, and launch them into this noisy world we all share.

We work for clients and agencies alike in the cultural, lifestyle, tech, non-profit, news/media, fashion and entertainment sectors. Or any other for that matter.

We strive to create work that is memorable and iconic, pushing the boundaries for the role of visual identity as a carrier of culture, a business advantage and the first word in the beginning of the dialogue between you and your customers.

Regardless if the project is a visual identity, a website, a physical space, pages in a publication or a packaging design, we focus on carving out a striking foundational idea — then strip away everything else. That's our recipe to achieve iconic and memorable work. Good for your audience, great for the world (and your business).

Mads Jakob Poulsen is an award-winning artist and designer who has been in design and branding in New York and Copenhagen for the last decade. Mads Jakob Poulsen has worked for global clients, a vice-president, cultural institutions, passionate non-profits — he has served as a juror in award shows, and done lectures internationally, he has also had a logo in space. 
Before founding his own design studio he worked with international brands as Creative Director at Siegel+Gale and prior to that at Wolff Olins, New York. 

Past clients include USA Today, Bark (Barkbox, Bark & Co), Google, 1SE, Microsoft, Current TV, Blue Origin, Beme, Carlsberg, Danish Design Center, JP/Politiken, Quoted Magazine, Format, Copenhagen Pride, Belkin, Asian Art Museum, Copenhagen Parts, Amnesty International, Ekstra Bladet, Ultrafabrics, Josina Jewelry, Holbæk Theatre, Kontrapunk, Larsen & Eriksen, Stuff, etc.

Poulsen Projects LLC

+1 347 403 6084
584 Broadway
10012 New York, NY